An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with remarkable powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be quite challenging and time-consuming. Still, it is an essential item of any internet marketing plan and will practically make or break a business in some markets. Many industry experts consider SEO to be one of the most reliable forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visits and earnings.
It’s very tough to keep up to date with SEO best practices and standards as they change regularly, so it’s recommended that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some easy ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content often is also important so don’t leave your content stagnant for years because there’s no need to update it. Incorporating a blog into your website is always effective for SEO because new content is continually being added and search engines love spotting new content and will increase your rankings if this happens often.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the information they’re trying to find. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are basically brief descriptions of the content of the web page. Though meta descriptions don’t directly alter ranking algorithms, they are still useful as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully represents the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve created your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to worry about it!
Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Melbourne on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmelbourne.com.au