A Guide To SSL Changes – What It Means For Your Website

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s imperative that businesses stay up to date with Google’s best practices to make sure they continue to be competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s key for them to keep abreast of all the threats and opportunities that the internet presents. Consequently, Google releases a myriad of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online companies that use Google-related services (pretty much every online company), recognise extensive changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies have to be flexible and accustom to new Google updates as quickly as possible to ensure they aren’t negatively influenced by these new releases.

The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by approximately 50% of all online users, so it’s incredibly important that online companies incorporate the appropriate changes as quickly as possible if they want to reduce any unwanted repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and bank card information (which is kept in a plain text file), they are at risk of phishing sites that can potentially steal this information from buyers that falsely believe they are providing their personal information to an authentic business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely affect millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become scared of falling victim to malicious attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being distributed between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet due to the fact that it will be remarkably difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites use SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become obligatory, so if you need any guidance in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Melbourne by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsmelbourne.com.au

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