Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can articulate their annoyance with the 140 character limit in more detail, since Twitter has officially verified that they have doubled the character limit to 280 per Tweet!
The social networking provider, which was launched in 2006, grew aggressively to become one of the most stylish social media platforms globally, however recent declines in growth induced the social media giant to make some adjustments. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is widely different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.
Despite the 140 character limit that fervently defined the social networking service, Twitter reported on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past few months, Twitter decided that they wanted to double the character limit, but only where needed. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no necessity for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English on the contrary, encounter squeezed Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After administering an assortment of tests to targeted users, Twitter received valuable results and believed the 240 character limit would be helpful for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Furthermore, users would now have the ability to effortlessly fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what impact will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.
Since Twitter extended the character limit, users have enjoyed a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations stated that it can at times be troublesome to follow and respond to. Additionally, brands are enjoying the longer Tweets as it allows them to fit more intricate information into a single Tweet which produces higher engagement rates.
Increases customer communication
With the growth of companies using social media as a channel to deal with customer service issues, customers can now communicate a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably improved. Previously, many users would have chosen other social netowrks like Facebook to report customer service issues since the character limit was too constricting.
Longer Tweets means that businesses can enhance the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media sites if they wanted to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
Even though some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the clear majority of users appear to be very content with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you need any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Melbourne by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmelbourne.com.au