There is a plethora of online marketing strategies that can assist websites in improving their traffic, brand awareness, and conversion rates. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a reasonable level of knowledge, time, and money to see fruition.
But what if you need to see results as soon as possible? Whether your website has recently been published or you’re a small company that simply can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by positioning your ads in front of customers who are proactively seeking for your products or services.
Essentially, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are placed on top of SERP listings before any organic results. The advantages that many websites reap from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.
One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless of whether you set your daily budget to $4 or $40, there are a multitude of high level performance indicators that can be gauged, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to simply review the overall performance of their campaigns and quickly make changes where required to maximise performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising targets.
PPC allows any kind of organisation to launch their advertising efforts quickly and conveniently, without creating too much risk with the capacity to establish a maximum daily budget. Although SEO is a very efficient strategy, it often takes many months to experience results so if you’re a new business that needs to improve traffic and brand awareness without delay, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you wish to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers typically take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.
Being able to export the results of an ad campaign and review particular metrics provides websites with precious data which could be utilised in other marketing avenues. Along with this, websites can rapidly find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO endeavours. PPC also allows websites to uncover data about their comptetition by employing third party tools such as KeywordSpy and SpyFy, allowing them to establish a profile of their competitors and what market share is attainable.
As you can see, PPC is a very helpful marketing tool that is suitable for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results delivers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any guidance in creating your PPC ad campaigns, get in touch with Internet Marketing Experts Melbourne on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsmelbourne.com.au