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Top Advantages of PPC Advertising

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

There is a plethora of online marketing strategies that can assist websites in improving their traffic, brand awareness, and conversion rates. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a reasonable level of knowledge, time, and money to see fruition.

 

But what if you need to see results as soon as possible? Whether your website has recently been published or you’re a small company that simply can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by positioning your ads in front of customers who are proactively seeking for your products or services.

 

Essentially, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are placed on top of SERP listings before any organic results. The advantages that many websites reap from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless of whether you set your daily budget to $4 or $40, there are a multitude of high level performance indicators that can be gauged, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to simply review the overall performance of their campaigns and quickly make changes where required to maximise performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising targets.

 

Fast Entry

PPC allows any kind of organisation to launch their advertising efforts quickly and conveniently, without creating too much risk with the capacity to establish a maximum daily budget. Although SEO is a very efficient strategy, it often takes many months to experience results so if you’re a new business that needs to improve traffic and brand awareness without delay, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you wish to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers typically take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Being able to export the results of an ad campaign and review particular metrics provides websites with precious data which could be utilised in other marketing avenues. Along with this, websites can rapidly find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO endeavours. PPC also allows websites to uncover data about their comptetition by employing third party tools such as KeywordSpy and SpyFy, allowing them to establish a profile of their competitors and what market share is attainable.

 

As you can see, PPC is a very helpful marketing tool that is suitable for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results delivers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you need any guidance in creating your PPC ad campaigns, get in touch with Internet Marketing Experts Melbourne on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsmelbourne.com.au

 

This Is Why Your Content Marketing Isn’t Working (And How You Can Fix It!)

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

In today’s demanding landscape of online marketing, there’s no doubt that content is king. Content is just about everywhere and people love consuming it! It should come as no surprise that content is at the hub of almost all marketing techniques, with an estimated 94% of small businesses concentrating their efforts on content marketing. Having said that, with countless companies now concentrating their marketing efforts on content, it’s becoming extremely tricky to stand out from the crowd and make your content marketing engaging and successful.

 

Have you tried content marketing only to discover that you’re not getting the desired results? Well, you’re undoubtedly one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most helpful ways of developing your customer base. So, here are 4 reasons why your content marketing might not be working and importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are fantastic, but if you don’t have any plans then you’re just aiming in the dark. If you want to produce interesting content that viewers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Whether you wish to grow brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the massive amount of online business today, it’s pivotal that your content is distinguishable from others. Too many businesses will design content without examining the competition and subsequently craft content that merely gets lost in the crowd. Your content should be intriguing, fun, and most importantly, deliver value to your audience by supplying solutions to common pain-points in your niche. Along with this, different types of content suit different communication approaches, so contemplate the best ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

Among the greatest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will read it if they don’t know it exists? If you want to prevail with your content marketing, it’s paramount that you promote your content through all available means, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your niche.

Incorporating links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content constitutes a large portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Undertake some homework to find the most appropriate keywords that your viewers would use to find your content. Additionally, use meta tags to your strengths to attract more users to your blog. Search engines always wish to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the prospects of achieving more high-quality, credible links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t offering you the desired results, however these points should address the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and design meaningful content that your audience will naturally engage with.

 

If you’re thinking about giving up on content marketing because of substandard results, speak with Internet Marketing Experts Melbourne who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsmelbourne.com.au

 

SEO Tactics To Abandon in 2018

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

 

In today’s competitive market of digitalisation and globalisation, it’s vital for companies to employ online strategies and techniques that enhance their visibility to customers that are actively trying to finding their services or products. Search Engines are absolutely the most influential programs that will influence your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a brilliant investment that will raise your visibility and conversion rates, or if used incorrectly, can hurt your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and popular SEO tactics from 5 years ago may result in your website being penalised today.

 

Instead of exploring the top SEO techniques that website owners should be committing to, we’re instead going to review the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a standard mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the creation of SEO, and its proficiency as an SEO tactic has progressed rather quickly ever since. Although link building continues to be one of the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links genuinely as a ranking factor given that links are a public promotion which correlates with beneficial information on a website.

 

Aggressive link building happens where links are acquired in a fabricated way. Examples of this is where links are inserted in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that many people still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The aim in doing this is to increase a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a major role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to improve your SEO, and this can be done mainly with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no question that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in the past, Search Engine’s SEO algorithms are continuously changing and it’s crucial to keep up with these changes to prosper in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, get in contact with Internet Marketing Experts Melbourne on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmelbourne.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

Are you new to social media sites and want to learn the essentials of one of the most awesome platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users communicate with each other through short messages of up 280 characters. Already there’s over 6,000 tweets being sent through the net every second, ranging from basic text messages to images, videos, memes, gifs, and so much more. Twitter is among the most stylish social networking channels and is quite different to other social networking giants like Facebook and Instagram.

Twitter is a platform where members share a range of information; from jokes, news, politics, or just general thoughts about confusing topics! Rather than having a circle of friends like Facebook, Twitter is built upon followers (not always friends) so not only can you socialise with friends, but also your favourite sport stars, journalists, and politicians as well. Everything you publish on Twitter is available publicly for everyone to find, but don’t stress, you can conveniently alter your preferences to private if you prefer to.

 

The very first step in learning Twitter is to be able to interpret the basic terms and jargon used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being an easy way to interact with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either select to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a particular hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to www.twitter.com and hit the signup button. The full name you insert will be your display name, but this can be altered as often as you want. Decide on a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve typed in your mobile number for verification purposes, chosen an avatar, and written a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As detailed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re a fan. Once you’ve signed up, Twitter will present a standard kind of setup wizard to help you get started, like suggesting some people that you may like to follow. You can give Twitter permission to surf your contacts list to locate any of your friends that are already using Twitter. Following friends and other users is very simple, and once you’ve begun following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the types of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded through your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve understood the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the current trends, be the first to see viral posts, and connect with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply talk with Internet Marketing Experts Melbourne on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmelbourne.com.au

 

What Are The Key Organic SEO Ranking Elements For A Website?

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

 

If you’ve just published your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools given that it helps you to get your message in front of prospective consumers that are directly seeking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s extremely convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can target the most relevant variables that will have the best impact on your SERP listings.

It is very important to recognise that the weight of each variable changes with time, so Google will place more focus on specific variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking factors have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great significance is put on content considering that Google intends to rank the most relevant websites on top of its search results . The latest Hummingbird update allows Google to understand a website’s content structure and how this content adds value to potential consumers, so crafting quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value over time as Google seeks out new ways to assess websites, but for the time being, link building is still the best indication of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are many other technical factors that will noticeably influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Likewise, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly transforming, meaning that SEO techniques are continuously changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Melbourne by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsmelbourne.com.au