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Top SEO Trends In 2018

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

 

Online exposure is a pivotal aspect to any company’s strategy, however the digital landscape is in a consistent state of change so it’s quintessential to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates every year, with most of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is transforming rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. In truth, using obsolete SEO strategies can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now wanting to utilise voice searches instead of standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same pace, roughly 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should start combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will continue to be a decisive component in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a superb strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques such as link building will still be useful in 2018, there are other emerging trends that Google is prioritising in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Melbourne on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsmelbourne.com.au

 

Social Media Marketing – Say More On Twitter

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

The time has finally come where Twitter users can articulate their annoyance with the 140 character limit in more detail, since Twitter has officially verified that they have doubled the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew aggressively to become one of the most stylish social media platforms globally, however recent declines in growth induced the social media giant to make some adjustments. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is widely different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that fervently defined the social networking service, Twitter reported on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past few months, Twitter decided that they wanted to double the character limit, but only where needed. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no necessity for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English on the contrary, encounter squeezed Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After administering an assortment of tests to targeted users, Twitter received valuable results and believed the 240 character limit would be helpful for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Furthermore, users would now have the ability to effortlessly fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what impact will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have enjoyed a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations stated that it can at times be troublesome to follow and respond to. Additionally, brands are enjoying the longer Tweets as it allows them to fit more intricate information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the growth of companies using social media as a channel to deal with customer service issues, customers can now communicate a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably improved. Previously, many users would have chosen other social netowrks like Facebook to report customer service issues since the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can enhance the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media sites if they wanted to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the clear majority of users appear to be very content with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any advice about how your business can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Melbourne by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmelbourne.com.au

A Guide To SSL Changes – What It Means For Your Website

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

In today’s ever-changing online landscape, it’s imperative that businesses stay up to date with Google’s best practices to make sure they continue to be competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s key for them to keep abreast of all the threats and opportunities that the internet presents. Consequently, Google releases a myriad of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online companies that use Google-related services (pretty much every online company), recognise extensive changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies have to be flexible and accustom to new Google updates as quickly as possible to ensure they aren’t negatively influenced by these new releases.

The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by approximately 50% of all online users, so it’s incredibly important that online companies incorporate the appropriate changes as quickly as possible if they want to reduce any unwanted repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and bank card information (which is kept in a plain text file), they are at risk of phishing sites that can potentially steal this information from buyers that falsely believe they are providing their personal information to an authentic business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely affect millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become scared of falling victim to malicious attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being distributed between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet due to the fact that it will be remarkably difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites use SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become obligatory, so if you need any guidance in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Melbourne by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsmelbourne.com.au