Marketing

Digital Advertising Melbourne — Your Fundamental starting resource for your SEO and Marketing Ad campaign.

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Digital Advertising in Melbourne is so vital regardless of whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to start then this is a great place to begin.

Over the past ten years I have invested a ridiculous amount of resources and energy working out the best way to get my websites generating income. If I had not had this sort of bad experiences I don’t think I would ever been compelled into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Melbourne, or if you are just beginning with Digital Advertising.

1.) The biggest point that I wish to make clear is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing fad, but rather I wish to try and make you aware that you can’t succeed without devotion.

– When you have your first advertising and marketing campaign. Don’t put in $2 and whine that it didn’t do the job. You must make a commitment.

– You additionally can’t just run your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad’s effectiveness.

2.) When you are creating content, don’t just replicate everybody else, your Digital Advertising are going to be far more desirable if you be distinct and look to what is lacking from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to developing a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is crucial for planning ahead. Some of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would certainly suggest that you look into include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something distinct.

– If you need to produce graphics, www.canva.com is great, straightforward and simple to use for all your visuals needs, it is click and drop with a lot of pre-sets.

– When creating infographics, investigate https://infogr.am/ it is a easy way to make a visual representation of data or information without needing to hire a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an neglected area is https://followup.cc/ it is a Gmail plugin that will aid you with scheduling and planning because it lets your remember of customers and contacts that you must follow-up with. It sends you email prompts and lets you monitor people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to assessing the success of your Digital Advertising, it may be rather testing to see how your business is going compared to your competition in Melbourne or even all around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively how much revenue it may be said to have generated. You need to look at all of this data, and see what the real impact has been because while there may be thousands or millions of consumers looking at your content as a Melbourne company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Melbourne I have seen a number of the best, and worst attempts at Digital Advertising and so we don’t waste any time or your effort in developing real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au.

Is your online security in trouble?

SEO in Melbourne is something where many business end up worrying about keywords and social networks, but take shortcuts that leave themselves at risk. And so I wish to share with you a few tips and tricks I have picked up that can help you as a business in Melbourne to make sure you are not weakening your security. Most of these tips are centred on WordPress given that it is the most commonly used platform, and there are many really helpful ways that can help make it more secure.

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There is an astonishingly large number of people that come to us because their WordPress site has been hacked. It can range from some terrible things such as having data and information stolen, to even getting some malicious sites put up advertisements that you don’t want.

So my first item of advice refers to passwords. Way too many people do not have a strong enough password because they either use the same one for every single thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, such as a date, but spell it out. For instance, if your Melbourne business was launched up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still quick and easy to remember, but far harder to guess. Same rules concern your username– please do not have it set as ‘admin’.

Next, I want you to make certain you consider security plug-ins. These are really essential and really easy to get access to in WordPress. I would encourage that you search for these ones– I have used one myself for years, and I have had customers that really like the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My last piece of security advice for you is to avoid free themes and invest in something with much better security. Most companies that have security issues have just chosen a pretty, free theme that is effortless but has far too many areas that can be exploited. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to simply invest $20 and get a proper one which is known for security. I would suggest going over www.envato.com they have some brilliant themes, and even have some premium themes totally free as part of their monthly specials.

That’s everything I have to say, just 3 quick, simple pieces of advice that you can execute this very day so as to save yourself pain and suffering down the track. Update your password, get a security plug-in, and purchase a good theme. Your SEO campaign is not going to do you any good if your website is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au.

SEO Advertising Melbourne – What will 2016 hold for local business?

SEO Advertising in Melbourne is a complicated task, and as we go into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, tough. You can never ever figure out what is around the bend, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is especially true for SEO. I wish to try and explain to you a number of the major news that have been coming out in 2015 throughout the Melbourne SEO sector and the globe. From this hopefully together we can try and work out where to focus our efforts, this will be particularly useful if you are a local Melbourne business.

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Think Local

This is the greatest emerging trend and it is going to keep boosting in importance. This means that if you are an Melbourne company and you are looking for local customers, then this is wonderful. Launching with the changes from Google Pigeon, we saw an arising trend that local Melbourne searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are swiftly growing abroad and are starting to emerge in Australia and it won’t be long before they gain popularity in Melbourne.

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Mobile wallets

Society is becoming more and more used to carrying around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Melbourne business. 1– you need to be paying attention to growing trends, and make certain you have the capability to actually let people pay– such as, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore direct into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are basically other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Melbourne store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even better use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how many people can keep reinventing ways to get their company out there, and the same can possibly be done for your local company in Melbourne. Be creative and even look into what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to incorporate a related idea into you own project.

My closing pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Melbourne level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks great for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Melbourne businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au.

SEO Internet Marketing Melbourne in 2016 – A Sweet Opportunity

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SEO Internet Marketing Melbourne  can present a world of possibilities In the world of SEO, even more so when it comes to creating substance for your Melbourne business. But don’t choose all opportunities – choose the correct ones that work for your company. To take the timeless ‘kid in a candy store’ cliché, you may be ecstatic to see all of these wonderful ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the potential wonders, then not only are you going to end up sick and looking a fool, but you won’t have actually done any one task properly.

So let’s chat about the Melbourne ‘Content Candy store‘.

Well, content (as most of us may know) is a wide-ranging and expansive term given to the aspects of your website that your customers and audience can view and interact with. This can be visual, literary, or even extend beyond the website into everyday events or tasks.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not confined to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can help you in engaging with your target market in Melbourne while still developing a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. As an example, if you haven’t contemplated enlivening your content with animation, perhaps approach someone and get an idea of exactly what they could do for you. Research the possibilities and don’t be afraid to keep trying a wide range of ideas until you find the approach that is not only right for that specific situation, but right for your Melbourne business.

Because as you are most likely aware, content development doesn’t have to stop at your website. The development of off-site content is an appealing and useful way to expand your brand and add to your link profile and target market. This opens you up to a new area of growth. If you are writing great content then you should try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the leading content for your own website, the content that is keyword-rich and also helps to engage with the target market, but there is no harm in having some pieces on the surface bringing in more interaction with your website. This off-site content is just one of the very best ways to build the visibility for your brand and develop a name for you that is synonymous with premium content.

But be warned, often many people go too far with this, as was viewed in trend of guest blogging a few years ago. Don’t decide on all options, choose the perfect ones that benefit your business– Don’t grab everything in the Candy Store.

You need to start thinking about what will be really useful to you and your company then act from there, if content is going to be stretched thin or not actually help, then don’t throw away your time and money on it, simple. If you have any terrific ideas, or want to chat, simply call Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au.

Digital Advertising in Melbourne – do you know the Six Pillars of Facebook Success?

Digital Marketing is all about appreciating the rules, and the manners in which you can actually be successful and reach the coveted top position in Google. And it is no different with regards to Facebook – there are certainly some key areas that you will need to focus on to make certain you are achieving success. Facebook for your company means nothing at all if you cannot use it to build your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Digital Marketing project in Melbourne.

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You will need to start contemplating Facebook in the right way, how do you do this? Well you need to ensure you understand a bit about what you are doing because Facebook for your company is fundamentally different to the one you have for your personal use. By possessing a greater knowledge and appreciation for how dynamic a website and program Facebook can be, you are going to have the chance to use it to its fullest potential to promote your Business and brand.

So I always consider a good foundation as being based upon these 6 ‘Pillars of success’.

  • Be Human
  • Develop your Brand
  • Thoughtful Conversations
  • Good quality Content
  • Calls to Action
  • Monitor progress

This points to the fact that you should focus on making sure that you show people that you are really a person, not some evil company. That you can use communication to grow your brand, that top quality content is key to actual interaction from your fans, that a call to action is extremely important to the posts you make, and that you have to keep tracking what happens and concentrate on what is actually working for you.

If you are a small business, if you don’t have a Facebook page for your website, and even if you are looking to get the most out of it – then this is the place to set up, and these are the areas to focus on.

If you are just beginning with Facebook, then I even would encourage you to start thinking of the following questions.

  •  Why do you want to have a Facebook page for your business?
  •  What do you want from your efforts on Facebook?
  •  What sorts of marketing have you taken before?

Keep these questions in mind throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Digital Marketing, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most recent SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au