Online Marketing (Page 11)

5 Zombie Myths of Keywords.

A Search Engine Optimisation Plan in Melbourne is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had nearly anything to do with SEO you would have stumbled upon the idea of Keywords. However, across my time in Search Engine Optimisation Plan in Melbourne I have encountered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter any longer

There is also the false idea that with each one of the modifications that have already been made, and the change to concept based searches, keywords don’t matter in 2015. This suggestion is misguided as keywords play a more important role than ever. It’s an evolving market that is often changing and developing so you need to stay on top of the latest changes if you would like to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords need to be densely packed.

The idea that the more frequently a keyword is used will equate into more success is an out-of-date idea. There is no formula relating to the density and consistent rate of keywords closely packed together. The aim you should consider is to have your specific phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that provokes a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising a single keyword each time was the method circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed a number of opportunities. By branching out your keyword analysis you can include the broad elements while concentrating your energy on the long-tail terms and the newer spotlight on conceptual keywords.

 

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a drawn out string on nonsensical keywords are fortunately at an end. The keyword rich domain names no longer have much true value to a domain’s visibility. This means that you really should focus not on the keywords in your domain name, but can rather start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and peculiar ways is better referred to as keyword stuffing. By now you should realise that this is not a method that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and logical way to weave keywords into your copy while nonetheless creating outstanding and unique content.

As the CEO of Internet Marketing Experts, I understand the struggles that many people have when starting off the SEO, particularly when it comes to understanding keywords and your Search Engine Optimisation Plan in Melbourne. I myself ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the information and facts that you know. Once you have built that base, learn as much as you can about SEO and be patient with the outcomes. If you come to a stage when you are not sure, or want to set your business apart from the rest, then look at having a chat to an SEO professional.

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call Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au

The Battle of the Brands

Your Website SEO Strategy in Melbourne is still really about keywords, but there certainly is one matter that some agencies face when they attempt to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I devoted about a year obsessing about one particular keyword that, no matter what I did, I could not get on the first page of Google. The reason was simple; it was a word that comes under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Melbourne, it would be fantastic if for anyone that searches for ‘Yamaha’ in Melbourne your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Keep in mind – Your Website SEO Strategy is about making money, not where you show up in a Google search.

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If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au

Digital Advertising in Melbourne – do you know the Six Pillars of Facebook Success?

Digital Marketing is all about appreciating the rules, and the manners in which you can actually be successful and reach the coveted top position in Google. And it is no different with regards to Facebook – there are certainly some key areas that you will need to focus on to make certain you are achieving success. Facebook for your company means nothing at all if you cannot use it to build your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Digital Marketing project in Melbourne.

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You will need to start contemplating Facebook in the right way, how do you do this? Well you need to ensure you understand a bit about what you are doing because Facebook for your company is fundamentally different to the one you have for your personal use. By possessing a greater knowledge and appreciation for how dynamic a website and program Facebook can be, you are going to have the chance to use it to its fullest potential to promote your Business and brand.

So I always consider a good foundation as being based upon these 6 ‘Pillars of success’.

  • Be Human
  • Develop your Brand
  • Thoughtful Conversations
  • Good quality Content
  • Calls to Action
  • Monitor progress

This points to the fact that you should focus on making sure that you show people that you are really a person, not some evil company. That you can use communication to grow your brand, that top quality content is key to actual interaction from your fans, that a call to action is extremely important to the posts you make, and that you have to keep tracking what happens and concentrate on what is actually working for you.

If you are a small business, if you don’t have a Facebook page for your website, and even if you are looking to get the most out of it – then this is the place to set up, and these are the areas to focus on.

If you are just beginning with Facebook, then I even would encourage you to start thinking of the following questions.

  •  Why do you want to have a Facebook page for your business?
  •  What do you want from your efforts on Facebook?
  •  What sorts of marketing have you taken before?

Keep these questions in mind throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Digital Marketing, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most recent SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au