Online exposure is a pivotal aspect to any company’s strategy, however the digital landscape is in a consistent state of change so it’s quintessential to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates every year, with most of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.
User behaviour is transforming rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. In truth, using obsolete SEO strategies can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to consider for your website in 2018.
Lots of users are now wanting to utilise voice searches instead of standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same pace, roughly 50% of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should start combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will continue to be a decisive component in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a superb strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the future.
Since 2015, online searches through mobile devices has surpassed that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While traditional SEO techniques such as link building will still be useful in 2018, there are other emerging trends that Google is prioritising in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Melbourne on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsmelbourne.com.au