Online Marketing (Page 2)

Top SEO Trends In 2018

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

 

Online exposure is a pivotal aspect to any company’s strategy, however the digital landscape is in a consistent state of change so it’s quintessential to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates every year, with most of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is transforming rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. In truth, using obsolete SEO strategies can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now wanting to utilise voice searches instead of standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same pace, roughly 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should start combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will continue to be a decisive component in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a superb strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques such as link building will still be useful in 2018, there are other emerging trends that Google is prioritising in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Melbourne on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsmelbourne.com.au

 

Why You Should Have A WordPress Site

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

So, you’ve got a fantastic business idea and you’ve decided you’re going to construct and publish your own website. Well, as you quite possibly know, there are many things to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is considerably user-friendly so you don’t need to be a specialist HTML coder to produce an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you like. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an array of features and release these to the community. At present, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are developed to be mobile responsive, meaning that regardless of what device your visitors are using, WordPress websites will automatically adjust the appearance of your website to fit. WordPress also allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is extremely important so naturally WordPress has high security standards. Roughly 25% of websites are created on WordPress so hackers are constantly trying to find ways to compromise them. WordPress is well aware of this so has created a variety of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Don’t forget, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of superior features that simply make it the best website platform on the market today. Even though there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is highly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a reliable and powerful website? If you have any inquiries about how you can further optimise your website, speak to the team at Internet Marketing Experts Melbourne on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmelbourne.com.au

 

Top Tips For The Greatest Email Sequences

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

Having worked as a sales representative for several tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are tremendous because they drastically reduce the workload for a sales representative, however in today’s world, everybody can identify with finding an assortment of email sequences lurking in their inbox everyday that just frustrate us because we have to click 2 buttons to get rid of them!

 

Not nearly enough business owners invest the time and initiative in creating effective email sequences that actually sell their product. Designing compelling email sequences is both a science and an art, and if done properly, can lead to magnificent results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which accentuates their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Almost 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4 to 7 words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some info they can relate to, like company news or their reaction to an event via Twitter or an online post, then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another firm with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s vital that you get to the point immediately and keep the content targeted to the requirements of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a marvelous first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to ensure that your follow-up emails also include your value propositions, and additional information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.

 

The value of building effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many factors that you ought to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Melbourne today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmelbourne.com.au.

How To Recover From A Social Media Fail

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

There’s no question that social media is a big element of internet marketing strategies for many businesses. With more than one billion active users on Facebook alone creates remarkable opportunities for business in a variety of different ways. Certainly, advertising is the biggest opportunity for businesses, but there’s also a fantastic opportunity for businesses to interact with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when businesses reply to customer’s feedback online.

 

The concern here is that anything you publish on the internet, stays on the internet, so it’s crucial that an adequate amount of time is spent in providing accurate and applicable responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media blunders aren’t managed effectively, they can severely damage a brand’s image and can even put a company into crisis mode in just a few minutes. So here’s a brief outline of how your business can recover from social media fails with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails transpire, making a joke of the scenario by using some quick wit is one of the best antidotes. In most cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a simple blunder into increased exposure and a bigger target market, all from a basic mistake!

 

Take action immediately

 

Irrespective of the type of social media fail, the faster you respond, the better your outcome will be. In today’s online world, controversial news spreads like wildfire, so it’s crucial that you acknowledge your mistake, genuinely apologise then properly specify the next steps you will be taking to remedy the situation. Simply ignoring the blunder can have harmful repercussions and the longer it takes you to react, the more momentum your social media blunder will be gaining and the harder it will be to remedy.

 

Be honest

 

It’s crucial that you are honest about your mistake and the steps you’re taking to resolve the predicament. There’s no point arguing with your customers if you’re the one who has made the mistake! If you deliberately lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to damage your brand and reputation by further frustrating your customers. Alternatively, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only compound which can essentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll need to put measures in place to significantly lower the likelihood of such mistakes arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may find ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another company’s social media fail to discuss tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the opportunity to connect with your customers on a personal level is marvelous, and you have to be prepared for social media fails because they will transpire at some point or another. This article outlines some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, get in touch with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Melbourne on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmelbourne.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Online Marketing Melbourne,SEO Marketing Melbourne,internetmarketingexpertsmelbourne,Internet Marketing Experts Melbourne

 

SEO is viewed by many to be a magical creature with remarkable powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be quite challenging and time-consuming. Still, it is an essential item of any internet marketing plan and will practically make or break a business in some markets. Many industry experts consider SEO to be one of the most reliable forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visits and earnings.

 

It’s very tough to keep up to date with SEO best practices and standards as they change regularly, so it’s recommended that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some easy ways to improve your SEO today.

 

Content is King

 

When it concerns SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content often is also important so don’t leave your content stagnant for years because there’s no need to update it. Incorporating a blog into your website is always effective for SEO because new content is continually being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the information they’re trying to find. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are crucial in optimising your web pages for SEO.

 

Meta descriptions are basically brief descriptions of the content of the web page. Though meta descriptions don’t directly alter ranking algorithms, they are still useful as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully represents the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve created your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to worry about it!

 

Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Melbourne on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmelbourne.com.au