SEO Advertising Melbourne – What will 2016 hold for local business?
SEO Advertising in Melbourne is a complicated task, and as we go into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, tough. You can never ever figure out what is around the bend, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is especially true for SEO. I wish to try and explain to you a number of the major news that have been coming out in 2015 throughout the Melbourne SEO sector and the globe. From this hopefully together we can try and work out where to focus our efforts, this will be particularly useful if you are a local Melbourne business.
This is the greatest emerging trend and it is going to keep boosting in importance. This means that if you are an Melbourne company and you are looking for local customers, then this is wonderful. Launching with the changes from Google Pigeon, we saw an arising trend that local Melbourne searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are swiftly growing abroad and are starting to emerge in Australia and it won’t be long before they gain popularity in Melbourne.
Society is becoming more and more used to carrying around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Melbourne business. 1– you need to be paying attention to growing trends, and make certain you have the capability to actually let people pay– such as, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore direct into their wallets.
Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are basically other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Melbourne store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how many people can keep reinventing ways to get their company out there, and the same can possibly be done for your local company in Melbourne. Be creative and even look into what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to incorporate a related idea into you own project.
My closing pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Melbourne level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks great for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Melbourne businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au.