Google AdWords Management Melbourne – Do people actually pay attention to your ads?
Google AdWords Management is a necessary part in any SEO and Advertising campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you want.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain chance that it will create some new business for them. If you are a company in Melbourne (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really fundamental ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – getting to know all functions.
There are in fact 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Melbourne company then odds are that you would have been urged at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start using that because it is far more efficient and has amazing features like more precise targeting so you can reach your Melbourne consumers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just looking for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.
$5 will not see any real results– and not just since results cost more, but because you have to have a bigger project in order to actually see the successful aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the estimated expenses slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just have to think about how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to discover what will help you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t know that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and how much it is costing you each time. So why keep an eye on this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you misleading assumptions about its success. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Melbourne, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a very successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to seek out in a successful Google AdWords campaign, or need to talk to an SEO agency to improve your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsMelbourne.com.au.