Search Engine Optimisation in Melbourne – do you know the Six Pillars of Facebook Success?
Search Engine Optimisation is all about appreciating the rules, and the manners in which you can actually be successful and reach the coveted top position in Google. And it is no different with regards to Facebook– there are certainly some key areas that you will need to focus on to make certain you are achieving success. Facebook for your company means nothing at all if you cannot use it to build your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Search Engine Optimisation project in Melbourne.
You will need to start contemplating Facebook in the right way, how do you do this? Well you need to ensure you understand a bit about what you are doing because Facebook for your company is fundamentally different to the one you have for your personal use. By possessing a greater knowledge and appreciation for how dynamic a website and program Facebook can be, you are going to have the chance to use it to its fullest potential to promote your Business and brand.
So I always consider a good foundation as being based upon these 6 ‘Pillars of success’.
- Be Human
- Develop your Brand
- Thoughtful Conversations
- Good quality Content
- Calls to Action
- Monitor progress
This points to the fact that you should focus on making sure that you show people that you are really a person, not some evil company. That you can use communication to grow your brand, that top quality content is key to actual interaction from your fans, that a call to action is extremely important to the posts you make, and that you have to keep tracking what happens and concentrate on what is actually working for you.
If you are a small business, if you don’t have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to set up, and these are the areas to focus on.
If you are just beginning with Facebook, then I even would encourage you to start thinking of the following questions.
- Why do you want to have a Facebook page for your business?
- What do you want from your efforts on Facebook?
- What sorts of marketing have you taken before?
Keep these questions in mind throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.
Facebook may seem like a very casual technique to Search Engine Optimisation, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most