SEO Company Melbourne – Beware the SEO Traps.
SEO Agencies in Melbourne may all appear the very same, but if you have enough knowledge you can protect yourself from falling into ploys.
Several years ago when I was learning the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was well known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, around a range of keywords. I was excited and money began to come in every day from online sales. I recall asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the concern? And I am sure that lots of Melbourne business would certainly have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Melbourne that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Melbourne, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses second-rate and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s going on. Never lose sight of that it’s your business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when trying to find a Melbourne SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO firm handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm seeking to understand your sales method?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts Melbourne on 1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au.