SEO Tactics To Abandon in 2018
In today’s competitive market of digitalisation and globalisation, it’s vital for companies to employ online strategies and techniques that enhance their visibility to customers that are actively trying to finding their services or products. Search Engines are absolutely the most influential programs that will influence your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a brilliant investment that will raise your visibility and conversion rates, or if used incorrectly, can hurt your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and popular SEO tactics from 5 years ago may result in your website being penalised today.
Instead of exploring the top SEO techniques that website owners should be committing to, we’re instead going to review the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the creation of SEO, and its proficiency as an SEO tactic has progressed rather quickly ever since. Although link building continues to be one of the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links genuinely as a ranking factor given that links are a public promotion which correlates with beneficial information on a website.
Aggressive link building happens where links are acquired in a fabricated way. Examples of this is where links are inserted in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that many people still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The aim in doing this is to increase a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a major role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to improve your SEO, and this can be done mainly with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in the past, Search Engine’s SEO algorithms are continuously changing and it’s crucial to keep up with these changes to prosper in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, get in contact with Internet Marketing Experts Melbourne on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmelbourne.com.au