Top Tips For The Greatest Email Sequences
Having worked as a sales representative for several tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are tremendous because they drastically reduce the workload for a sales representative, however in today’s world, everybody can identify with finding an assortment of email sequences lurking in their inbox everyday that just frustrate us because we have to click 2 buttons to get rid of them!
Not nearly enough business owners invest the time and initiative in creating effective email sequences that actually sell their product. Designing compelling email sequences is both a science and an art, and if done properly, can lead to magnificent results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which accentuates their importance:
One-third of email recipients will open an email based entirely on the subject line
Almost 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4 to 7 words in the subject line.
The secret to effective subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some info they can relate to, like company news or their reaction to an event via Twitter or an online post, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently collaborated with another firm with [positive benefit]. Is this something that would be useful for [company name]?
It’s vital that you get to the point immediately and keep the content targeted to the requirements of your prospect.
Tip 3 – Scrap the bland ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a marvelous first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to ensure that your follow-up emails also include your value propositions, and additional information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.
The value of building effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many factors that you ought to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Melbourne today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmelbourne.com.au.