What Are The Key Organic SEO Ranking Elements For A Website?
If you’ve just published your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools given that it helps you to get your message in front of prospective consumers that are directly seeking for your services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s extremely convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can target the most relevant variables that will have the best impact on your SERP listings.
It is very important to recognise that the weight of each variable changes with time, so Google will place more focus on specific variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking factors have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.
A great significance is put on content considering that Google intends to rank the most relevant websites on top of its search results . The latest Hummingbird update allows Google to understand a website’s content structure and how this content adds value to potential consumers, so crafting quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value over time as Google seeks out new ways to assess websites, but for the time being, link building is still the best indication of relevance and validity.
- Mobile Optimisation
With more users now browsing from mobile devices than desktops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.
- Other Technical Elements
There are many other technical factors that will noticeably influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Likewise, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly transforming, meaning that SEO techniques are continuously changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any advice in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Melbourne by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsmelbourne.com.au