Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has progressed rapidly over previous 10 years, even to the point where the phrase SEO is now difficult to understand and often misunderstood by many. Once upon a time, SEO advertising was looked at to be an essential element of a successful marketing plan for businesses of all sizes. However in today times, the term is so misconstrued that the strategy has been largely devalued. As opposed to driving more customers to a website via organic traffic, more and more firms are turning to paid advertising because it is a lot easier and less time consuming.
This article will reveal why SEO advertising is still the best marketing channel that can attract important leads and customers to your organisation. Just like any marketing practice, SEO advertising is not a quick-fix but a timely process that creates higher visibility, web traffic, ROI, and presents reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is tailored to increase the visibility of your website, consequently increasing the number of website visits and sales. If you are ranked on the first page of Google search results, think of it as having a store in the centre of George Street, except without the outrageous rent! What is better is that those consumers who visit your website are typically knowledgeable, certified leads that are currently looking for your product and services. The time and money it takes to convert these leads are therefore considerably lowered.
- Measurable Results
A major benefit for SEO advertising is that you can measure your results and have a better understanding of methods to improve your marketing efforts. In traditional marketing, for example, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising empowers businesses by delivering useful statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will generate only targeted, qualified leads to your organisation; those that are proactively looking for your products or services. TV and radio advertising may reach more individuals, but how many of those individuals are actually interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can modify your campaigns founded on real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is expensive, however this is certainly not the case. The truth of the matter is that compared to the costs of other types of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Although PPC has the ability to stimulate more income, your organic SEO continues to be the cornerstone of your online presence.
The question should actually be, can you afford to have inadequate SEO advertising? If customers are looking for your brand online but they cannot locate you, your rivals are succeeding and the long-term consequences can be significantly destructive.
- Search Engines are Becoming More Popular
A recent report uncovered that between 80 and 90% of purchasers will now look at online reviews prior to making a purchase, whether online or in person. With this figure only growing with further advances in technology, it won’t take long before everybody is shopping for products and services on the internet.
In addition, it is predicted that 2017 will be the year that traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, including local search optimisation, that makes it even more convenient for clients to use. If your company does not have an effective SEO advertising strategy, your buyers will not be able to find you using their chosen means, and possible sales will surely go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is captured and tracked. The data and statistics stemmed from this traffic provides firms with credible info relating to their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, as well as where they live. This data is exceptionally useful since it enables firms to make informed decisions about their marketing techniques and strategies, both online and offline.
Now that you realize why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Remember that it can take a bit of time to reap the results, so if you’d like to speak to a respectable SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Melbourne on 1300 595 013 or visit http://www.internetmarketingexpertsmelbourne.com.au